ALA Mission Statement & Goals

ALA Vision

ALA is the undisputed leader for the business of law, focused on the delivery of cutting-edge management and leadership products and services to the global legal community.

We identify and provide solutions to the most strategic and operational challenges our members and customers face today, while we prepare them for the opportunities and challenges of tomorrow.


To achieve this vision, we have adopted four goals:

Smart, Sustainable Growth
To ensure its role as the undisputed leader for the business of law, ALA will identify and pursue opportunities for growth in global reach and impact, revenue, customers and membership. We will ensure that programs, products and services are effectively and efficiently delivered for maximum value.

Highly Satisfied Customers
It is our intention to broaden the base of members and customers by enhancing the experience they have with ALA, constantly seeking ways to delight them through high quality, relevant products, services and programs.

Innovative Product Design and Delivery
In order for ALA to remain relevant and grow its reach and impact on the business of law, we will stay on the cutting edge of identifying and providing solutions to our members' and customers' problems - ones they have now and ones we believe are coming. By developing excellence in the creation and delivery of products and services to meet these challenges, we will ensure that we remain focused on the future of the business of law.

Highly Engaged Talent
Ensuring the talent we hire for ALA and the way we engage members to solicit feedback, manage the association, develop products and services, and maintain our community/culture is a competitive advantage and essential to our success as an organization. We will find the best ways to attract, manage, retain and promote the best talent -- bringing the best of the best together to maintain ALA's leadership in the business of law.